Company
Spiraledge
Overview
With over 300,000 downloads and over 1,500 positive ratings, Swim.com: Swim Tracker is a powerful platform helping swimmers achieve their goals by tracking training and comparing stats with teammates and friends.
Role
UI/UX Project Lead
Industry
Fitness
Project Type
Mobile App
UI/UX Design
Duration
6 Months
Design Tool
Figma
Photoshop
Whimsical
AI Assistant
ChatGPT
Gemini
V0.dev
The Problem
Swimmers face significant challenges in discovering suitable locations due to fragmented information, often lacking crucial details about water quality and facilities. Furthermore, the inherently solitary nature of swimming can lead to a sense of isolation and diminished engagement.
The Challenge
Redesigning Swim.com's mobile app required simplifying complex data for on-the-go users, ensuring usability in challenging conditions, and integrating social features seamlessly.
The Solution
To overcome the challenges of complex data, diverse environments, and fragmented information, we redesigned the Swim.com mobile app with a focus on simplification and accessibility. We implemented intuitive workout logging and robust community features, ultimately creating a more engaging and efficient mobile platform for swimmers.
Building Workout Flows with Templates
The Result
The Swim.com mobile app redesign resulted in a 15% increase in retention, a 20% increase in downloads, and a 10% increase in subscription sign-ups within the first month. App ratings improved to 4.8 stars, with 60% of users tracking heart rate and 40% using the workout library. 25% of users customized their profile, reflecting improved engagement and personalization. Clearer navigation and data visualizations empowered users to optimize their training.
